TACO BELL REINVENTS THE WAY OF SERVING PRODUCTS, GIVING FANS A UNIQUE EXPERIENCE IN THE #LIVEMAS STYLE

In October 2017, Taco Bell launched in Romania, introducing on the local market the famous #tacogoodies, of Mexican inspiration.

The brand philosophy #livemas was received with a lot of enthusiasm and interest by #tacofani, the restaurants constantly offering a different experience. With each offer, visit or order, the brand celebrates freedom in terms of tastes and preferences, with innovative options for all customers, whether they are brave, greedy or just curious. They have the opportunity to customize #tacogoodies, can opt for vegetarian options and enjoy free refills for soft drinks.

With restaurants that include an open kitchen system that allows customers to see how orders are prepared and a design in the spirit of #livemas, Taco Bell offers a unique experience. The brand revolutionizes the way products are served, with #tacofanii having the opportunity to make a personalized choice when it comes to what sauce they want or how they want to use it when they enjoy #tacogoodies.

At Taco Bell there is no right or wrong, therefore customers can always reinvent recipes in their personal style, choosing between Mild (spicy) and Fire (very spicy) sauces that are permanently available on the menu. They are encouraged to unleash their imagination and experiment with different ways of serving, in an original style: to add them directly to products, to dipping or to use them as a dressing.

The brand encourages the community to be authentic, creative and to live every day in its style, promoting the idea of ​​uniqueness and freedom in choices, without constraints.

“We are constantly welcoming fans with #livemas experiences, as we used to do from the beginning. Thus, in addition to variety, we offer them the freedom to create their own products, in their own style. Beyond the unique taste, unique recipes and diversified portfolio, Taco Bell is more than a food brand, it is an experience. We want every customer to enjoy it to the fullest, which is why we encourage them to customize their products, as they have the opportunity to choose how and what kind of sauce to use when enjoying #tacogoodies, regardless of whether we are talking about taco, Crunchwrap Supreme or Fajita Burrito “, said Costică Mișaca, General Manager of Taco Bell Romania.

With this innovation, until June 14, #tacofanii have the opportunity to try the new Lil Crunchwrap. The product is available in two variants: Nacho Cheese Beefy and the new Creamy Jalapeño Chicken Grill, which can be ordered individually in the Snack Menu or Box.