DOUBLE HOLIDAY WITH FANS: ONOMASTICS AND ANNIVERSARY IN OCTOBER FOR TACO BELL, ONE YEAR AFTER LAUNCH

A year ago, the latest tweaks to the launch took place in the Taco Bell backstage. Meanwhile, on Facebook, hundreds of fans tagged their friends to meet them at the opening, a few days later. On October 12, the brand celebrates one year on the local market. But, until then, it celebrates, for the first time, its name day in Romania, because, in 2018, October 4 is Taco Day in 20 countries around the world. The party starts tomorrow, when Taco Bell declares #zileletacobell open with an anniversary combo, ready to enjoy for two, in all restaurants, between October 4-12.

On October 12, 2017, Sphera Franchise Group opened the first Taco Bell restaurant in Romania, in the Băneasa Shopping Center in Bucharest. Enthusiasm in the weeks leading up to the opening culminated with more than 2,000 customers on the first day at Taco Bell, an absolute sales record for the Taco Bell network in Europe in the first week and queues that lasted for weeks on end. Meanwhile, Taco Bell opened two other locations in Bucharest, in Mega Mall, respectively ParkLake Shopping City, challenged his fans to enjoy new experiences in food and going out, but also through other activities, searchers Beginners passionate and is currently preparing to expand to other cities in the country.

“A year ago, I met the Taco Bell # 1 fan from Romania, the first customer of the brand, at the official opening. Since then, fans have come in large numbers to Taco Bell, and the best way to celebrate the anniversary is, of course, with them, those who left us hundreds of comments when they found out that the brand comes to Romania, which they were willing to wait in line for hours to discover the products that helped us get better and that came back countless times to our restaurants to enjoy the unique, Mexican-inspired taste. For them, we are now launching Taco Days, the celebration that completes the brand’s universe, and we are continuing the #livemas journey together, ”said Mark Hilton, CEO of Sphera Group.

Taco Day around the world

The first Taco Bell taco was made in Southern California. There, in 1962, Glenn Bell was laying the groundwork for what would become the largest network of fast-serving Mexican-inspired restaurants in the world. American consumers have come to love tacos for so long that they have dedicated a special holiday to them. Thus, in the USA, October 4 is National Taco Day, and fans do not conceive of spending the day without going out to taco with their loved ones. And Taco Bell can’t imagine not celebrating with them. In recent years, Taco Bell has conquered many other markets, so in 2018, the brand invites consumers from 20 countries to discover and enjoy Taco Day through special offers.

Taco Days in Romania If October 4 is Taco Day around the world, and October 12 marks a year of Taco Bell in Romania, then it is the perfect occasion for an original Taco Bell-style celebration. From October 4-12, fans are expected at #zileletacobell in restaurants, with a special menu that includes 4 tacos, along with 2 servings of potatoes or Nachos and 2 soft drinks, at a promotional price.