TACO BELL INAUGURATES THE FOURTH RESTAURANT IN BUCHAREST
Taco Bell announces the opening of the fourth restaurant, inside AFI Cotroceni, in Bucharest. The new unit is the result of an investment of approximately 450,000 euros, and the first day is an occasion for celebration with fans, who are expected with surprises.
Taco Bell, the newest brand in the Sphera Franchise Group’s portfolio, launched on the Romanian market in November last year, offering fans original Mexican-inspired products. Meanwhile, the brand has expanded its local presence, through units located in major shopping centers in Bucharest. With an investment of approximately 450,000 euros, the new restaurant in AFI Cotroceni has an area of 245 square meters (interior and terrace) in the food court area on the ground floor of the mall.
The unit follows the design of Global Explorer, an original international Taco Bell format, equipped with open kitchen, which allows each customer to see how his order is prepared, unlimited Wi-Fi access and USB sockets for charging mobile devices. The restaurant has a capacity of 98 seats with Hub Tables or Low Couch Seating, offering fans the ideal space for a unique experience, according to the brand’s philosophy: “Live Más”.
“The decision to continue expanding the brand in Bucharest was natural: given the large number of consumers in the capital, it is, without a doubt, still a place to grow here. In addition, right from the launch, fans asked for Taco Bell to come to AFI Cotroceni, a mall preferred by many people due to the great diversity of shopping and entertainment options. So we can’t wait to offer them the #livemas experience that will soon arrive in other cities in the country, where the preparations are on the last hundred meters “, said Mark Hilton, CEO of Sphera Group.
By opening this unit, Taco Bell has created 30 new community jobs, with the new team ready to take over and prepare orders for fans who will choose Taco Bell during breaks between shopping sessions, before or after watching a movie or simply simple, when I go out to eat with friends and family.